Adversity is the diamond dust that heaven polishes its jewels with.

— Leighton

Obstacles in Sales

If you have been in Network Marketing for any amount of time, you know that there are obstacles in making sales. Online and in-person. Why is that? Because we are talking to and selling to real people. Human nature is to push back, think about it, and then decide for ourselves. Why would that be any different for wanting to buy a product?

Sometimes we expect people to just want to buy what we have because it's amazing and the best thing on the market. Which honestly, it might be, but your potential customer does not know that. You need to have the knowledge to teach them about the product and why it would benefit them.

I love the use of the online space and social media to market my products. I love using video and stories to help my customers out.

But even if you are able to communicate clearly. There may still be some objections so here are some tips for how to overcome sales obstacles on social media:

Build Trust

Build Trust: One of the biggest obstacles network marketers face when selling on social media is building trust with their followers. To overcome this obstacle, focus on building relationships with your audience and providing value through your content. Share testimonials, reviews, and success stories from satisfied customers to showcase the quality and value of your products or services.

Adress All Objections

Address Objections: Another common sales obstacle on social media is addressing objections and concerns from potential customers. Take the time to listen to your followers' feedback and address any questions or hesitations they may have about making a purchase. Provide transparent and honest answers to build trust and alleviate any doubts they may have.

Offer Solutions

Offer Solutions: When selling on social media, it's important to focus on offering solutions to your followers' problems and pain points. Highlight the benefits and features of your products or services that can help address their needs and improve their lives. By positioning your offerings as solutions, you can attract more customers and drive more sales.

Excellent Customer Service

Provide Excellent Customer Service: Customer service is crucial for network marketers looking to turn their social media followers into paying customers. Make sure to respond to inquiries, complaints, and feedback promptly and professionally. Provide personalized service and go above and beyond to exceed your customers' expectations. By providing excellent customer service, you can build loyalty and retain customers for the long term.

Follow Up

Follow Up: Following up with your social media followers after they have made a purchase is essential for building relationships and encouraging repeat business. Send thank you messages, request feedback, and offer exclusive discounts or promotions to show your appreciation for their support. By staying in touch with your customers, you can build trust and loyalty that will lead to long-term success.

Conclusion

At the end of the day, you need to be the authority figure, establish your credibility, and then reach out in pure sincere concern for people. Overcoming sales obstacles on social media is easier when you know who you are talking to, why they need what you are selling, and then treat them like a real human, because they are.