“"When you have a dream, you've got to grab it and never let go."
— Carol Burnett.

The Long and the Short

Network Marketing is a big industry, as of December 2022, there were 121.3 million network marketers worldwide. Which is incredible but also a little intimidating. How do you stand out from all of those people? How will they see me as an authority figure if there are so many other poeple in the world doing the exact same thing as me?

First of all, I want you to know that all is not lost. There is a reason that many people are in the industry, it's because you can help so many people and the potential for growth and money is huge. I am on a mission to help others understand network marketing more clearly and help businesses owners find their voice so they can stand out and make money on social media.

The fact is there are millions of people on social media being sold to every day by influencers, affiliate sales representatives, entrepreneurs, small business, and so many more. In this day and age we are so acclimated to sales that people actually go on to social media to search for products.

This is great news for you because that means people want to hear about what you have to say. They want to have a solution fixed for them and they are willing to listen to you if you have the right product for their situation.

Now, how Network Marketers can stand out and make sales on social media in a 121.3 million network marketing world. You need to have a few things straight.

The Power of Branding

Define Your Brand: Personal branding is essential for network marketers looking to stand out on social media and attract more customers. Take the time to define your brand values, mission, and unique selling proposition. Showcase your personality, expertise, and passion for your products or services to differentiate yourself from competitors and attract a loyal following.

The Value of your story

Tell Your Story: One of the most powerful ways to connect with your social media followers and build your personal brand is by telling your story. Share your journey, experiences, and challenges as a network marketer to inspire and resonate with your audience. Be authentic and transparent in your storytelling to build trust and credibility with your followers.

Be the Authority

Showcase Your Expertise: Position yourself as an authority in your industry by showcasing your expertise and knowledge on social media. Share valuable tips, insights, and advice related to your products or services to educate and empower your audience. Host live webinars, Q&A sessions, or tutorials to showcase your expertise and engage with your followers on a deeper level. If you are not the expert yet, do your research and become the expert, people want a leader to follow and listen to.

Consistent

Be Consistent: Consistency is key when it comes to personal branding on social media. Make sure to maintain a consistent voice, tone, and visual identity across all your social media channels to create a cohesive brand experience for your followers. Post regularly, engage with your audience, and stay true to your brand values to build a strong personal brand that resonates with your target audience.

Try out these things in your business and I know you will learn what your audience wants to see. You will connect with them and they will turn into loyal fans. After you nurture that relationship with them, they will become customers because they will be drawn to who you are as a person and want the things you are selling because of who you are and what you share with them. How to stand out and make sales on social media as a Network Marketer will become easier when you keep doing these things over and over again.

Have fun with it. Business is supposed to be fun! Love the people that connect with you and they will start to engage and love you back!